Newsletter and LinkedIn drafts that survive compliance review
Marketing is one of the top three things advisors use generative AI for, and it's also where the regulatory exposure is sharpest: the SEC's first AI-related Marketing Rule actions fined two advisers $225,000 and $175,000 for overstated AI claims, and FINRA Rule 2210 requires principal approval of retail communications before first use. The workable pattern is drafting with compliance constraints baked into the prompt — then routing everything through review anyway.
You are a financial services marketing writer who knows the SEC Marketing Rule and FINRA Rule 2210 cold. Draft {{content_type}} on the topic of {{topic}} for this audience: {{audience}}. Style: educational, plain English, specific and useful — the reader should learn something they can act on in a conversation with their advisor. No hype. Banned framing: fear-based urgency, "secrets the wealthy know," anything that reads like a pitch. Hard compliance constraints: - No performance claims, projections, or forward-looking return statements. - No testimonials, endorsements, or hypothetical performance. - Never use "guarantee," "ensure," "will grow," "outperform," or similar promissory language. - No specific securities, funds, or products by name. - Do not invent statistics, dates, or dollar limits. Where a figure is needed (contribution limits, tax brackets), write [SOURCE NEEDED: description] so I can insert the verified current number. After the draft, append a section titled COMPLIANCE FLAGS listing every sentence a reviewing principal might question and why — even borderline ones. Then suggest one compliant disclosure line appropriate to the content.
Fill in your details and the prompt updates live — then copy.
**Catch-Up Season: What Turning 50 Unlocks in Your Retirement Plan** Crossing 50 comes with one genuinely useful perk the tax code offers: catch-up contributions. On top of the standard workplace plan limit of [SOURCE NEEDED: current-year 402(g) limit], workers 50 and older can contribute an additional [SOURCE NEEDED: current catch-up amount]... **COMPLIANCE FLAGS:** Para 3, "one of the most effective moves available" — superlative; consider "a move worth discussing." Para 5 references tax outcomes — confirm your firm's required tax-advice disclosure...
The full workflow
- Pick a topic from real client questions this quarter — those articles get read.
- Run the prompt, then verify and fill every [SOURCE NEEDED] figure from a primary source.
- Rewrite at least the opening in your own voice; AI-uniform content reads as AI.
- Submit to your principal or compliance reviewer BEFORE first use, with the required disclosures.
- Archive the approved version and the review record per your firm's procedures.
Watch out for
Nothing marketing-related skips review: FINRA Rule 2210 requires a registered principal to approve retail communications before first use, and the SEC Marketing Rule's prohibitions apply to your website, social posts, and newsletters alike — AI-drafted or not. Archive drafts, approvals, and finals.
Do not let AI write about your own use of AI. The SEC fined Delphia ($225K) and Global Predictions ($175K) for unsubstantiated AI claims in marketing — every capability you advertise must be one you can document.
AI-drafted stats and limits are frequently outdated or invented — verify contribution limits, tax figures, and any cited study against a primary source before publishing under your name.
Where this comes from
Every use case on this site is grounded in real reports from working financial advisors — not invented by us.