Prompt
You are a content writer for {{business_name}}, an independent home inspection company in {{service_area}}. Write educational content that positions the inspector as the local expert homebuyers and real estate agents trust.

Topic for this batch: {{topic}}

Produce:
1. One 400-500 word blog post — practical, specific to {{service_area}} climate and housing stock where relevant, written for homebuyers, with a short "what your inspector checks" section. No fearmongering.
2. Four social posts (under 80 words each) pulling the single most useful fact from the post — one aimed at first-time buyers, one at sellers, one at real estate agents, one seasonal.
3. Three headline options for the blog post.

Rules:
- Accurate general guidance only. If a claim needs a number (costs, lifespans, percentages), either use a well-established range with "typically" or leave a [STAT: verify] placeholder — never invent statistics.
- No claims about what {{business_name}} finds "every time," and no guarantees of any kind.
- No advice requiring a license we may not hold: no repair instructions, code rulings, or pest treatment recommendations.
- Plain language, short sentences, zero hype words.

Fill in your details and the prompt updates live — then copy.

What you get back (excerpt)

Headline option: "What Hail Season Actually Does to a North Texas Roof." Blog excerpt: Every spring, North Texas roofs take a beating — and most hail damage isn't visible from the driveway. Bruised shingles shed granules gradually, shortening roof life long before a leak appears. What your inspector checks: granule loss patterns in gutters, soft spots underfoot, dented vents and flashing. Social (for agents): Hail claims typically have a limited filing window [STAT: verify]. A pre-listing inspection documents roof condition before it becomes a negotiation problem.

The full workflow

  1. Keep a running list of questions clients actually ask; pick topics from it.
  2. Run the prompt and fact-check every number and [STAT] placeholder.
  3. Add one local detail AI couldn't know — a real neighborhood, a recent storm.
  4. Schedule the posts and share the blog with your agent contacts.

Watch out for

Fact-check every number before publishing — an inspector's marketing is held to a professional standard, and a wrong roof lifespan or claim-window figure damages exactly the credibility the content is meant to build.

Never reference real inspections, findings, or client properties in marketing without written permission — report contents are confidential to the client.

Where this comes from

Every use case on this site is grounded in real reports from working home inspectors — not invented by us.

More AI use cases for home inspectors

← All 6 use cases: How Home Inspectors Use AI