Competitive teardowns and battlecards grounded in real sources
Competitive research is one of the tasks PMs most often hand to AI, and also where it is most dangerous: models state competitor pricing, features, and roadmaps that don't exist with total confidence. The workable pattern is to feed the model only material you gathered from public sources and require a citation on every claim, so it organizes evidence instead of inventing it.
You are a competitive intelligence analyst helping a product manager. Work only from the source material I paste; treat your own training data about these companies as unreliable and out of date. Our product: {{our_product}} Competitor: {{competitor}} Dimensions to compare: {{dimensions}} Source material I gathered (pricing pages, docs, reviews, announcements — each labeled with its URL): {{source_material}} Produce: 1. A comparison table across the dimensions. Every cell must cite which pasted source it came from. If a dimension isn't covered in my sources, write "[UNVERIFIED — confirm on their site]". 2. A differentiation read: where we're genuinely ahead, at parity, and behind, based only on cited facts. 3. A sales-ready battlecard: their real strengths, their real weaknesses, our honest counters, and landmines (claims we should NOT make because the evidence is thin). Rules: - Never state a competitor's price, feature, customer, or roadmap item that isn't in the sources I pasted. No filling gaps from memory. - Distinguish marketing claims from verified capability; label anything that's only a claim on their site. - Flag anything internally contradictory across my sources.
Fill in your details and the prompt updates live — then copy.
| Dimension | Us | Competitor X | Source | |---|---|---|---| | Pricing model | Usage-based | Per-seat, from $X/seat/mo | their pricing page | | Time-to-first-dashboard | Same session | "Days" per two reviews | G2 reviews | | SSO / governance | SSO + audit log | [UNVERIFIED — confirm on their site] | not in sources | Differentiation: ahead on time-to-value (cited); at parity on integrations; governance unknown — do not claim we're ahead there. Battlecard landmine: don't assert they lack SSO — the sources don't say, and being wrong in a deal is costly.
The full workflow
- Collect current material from the competitor's own site and third-party reviews; paste it with URLs
- Run the prompt and resolve every [UNVERIFIED] flag by checking the live source yourself
- Have sales or a colleague sanity-check the battlecard before it circulates
- Date the teardown — competitive facts go stale fast — and set a refresh reminder
Watch out for
This is the highest-hallucination PM task. A model will invent a competitor's pricing tier or feature verbatim; anything that isn't in your pasted sources and reconfirmed on the live site must not go in a battlecard or a deal.
Don't paste your own confidential win/loss notes, deal specifics, or customer names into a consumer tool — that's protected commercial and personal data. Keep the comparison to public competitor material plus an approved tool.
Scraping some sites or reproducing paywalled analyst reports can violate their terms; stick to sources you're permitted to use, and cite them.
Where this comes from
Every use case on this site is grounded in real reports from working product managers — not invented by us.