Rental listings that pass a Fair Housing read
Turnover season means writing fresh copy for Zillow and Apartments.com while units sit vacant and cost the owner money. Listing descriptions are among the most common generative AI tasks in property management — but HUD's 2024 guidance covers AI-assisted housing advertising, so the draft has to describe the unit, never the renter, before it goes live.
You are a rental listing copywriter for a residential property management company. Write a listing for the unit below for Zillow and Apartments.com. Unit facts (use ONLY these — do not invent or embellish anything): {{unit_facts}} Rent and terms: {{rent_and_terms}} The feature to lead with: {{lead_feature}} Requirements: - A headline under 10 words, a 120-150 word description, 5 short bullet highlights, and a 100-character teaser for portal previews. - Fair Housing rules apply: describe the unit and the building, never the renter. Nothing that implies who should live there — no "perfect for families," "great for students," "safe neighborhood," or any reference to a protected class — and no churches or schools as selling points. - Lead with {{lead_feature}}, not "Welcome to your new home." - Concrete over generic: skip "charming," "cozy," "must see," and exclamation points. - State the rent, deposit, and pet policy exactly as I provided them. - If a fact is missing or ambiguous (square footage, utilities included, parking), insert [VERIFY] instead of guessing. Return the headline, the description with its word count, the bullets, and the teaser, then a one-line list of any [VERIFY] items.
Fill in your details and the prompt updates live — then copy.
Top-floor 2-bedroom with a private balcony over the courtyard. Inside: 980 square feet with luxury vinyl plank throughout, central air, and a renovated kitchen with dishwasher and gas range. In-unit washer and dryer, one assigned garage space included. $1,650/month with a $1,500 deposit on a 12-month lease; cats and dogs under 40 lbs welcome with a $250 pet deposit and $35/month pet rent. Water and trash included. [VERIFY]: year of kitchen renovation; guest parking policy.
The full workflow
- Pull unit facts from your listing file and the last inspection report into a bullet list.
- Generate two versions and pick the stronger one.
- Verify rent, deposit, fees, and every amenity against the owner agreement and unit file.
- Reread once against the Fair Housing test: does anything describe the renter instead of the unit?
- Post through your syndication platform and reuse the teaser for social.
Watch out for
Fair Housing applies to ads, and HUD's 2024 guidance explicitly covers AI-assisted advertising — phrases like 'ideal for young professionals' or 'walking distance to church' can imply protected-class preferences. Describe the unit, not the tenant.
AI invents amenities and mangles numbers — verify every claim against the unit file, because a wrong fee or pet policy in a published ad can bind you to it.
Where this comes from
Every use case on this site is grounded in real reports from working property managers — not invented by us.