First-draft listing descriptions in minutes
Writing a fresh MLS description for every listing eats an hour you don't have, and recycled phrasing ("charming, must see!") does nothing for the property. This is now the single most common AI task in the industry — 82% of agents draft listing copy with AI — but the draft still has to be fact-checked and Fair Housing-clean before it hits the MLS.
You are an experienced real estate copywriter who writes MLS listing descriptions that sell homes without hype or filler. Write a listing description for the property below. Property facts (use ONLY these — do not invent or embellish anything): {{property_facts}} The single most compelling feature to lead with: {{standout_feature}} Requirements: - One headline option under 10 words, then a full description of no more than {{character_limit}} characters, then a 150-character teaser for portal previews. - Describe the property and its features, never the buyer. No language implying who should live there — nothing like "perfect for families," "ideal for young professionals," or "walking distance to church," and no references to any protected class under the Fair Housing Act. - Lead with the standout feature, not "Welcome home to..." - Concrete and specific over generic: skip "charming," "must see," and "won't last." - Plain sentences, active voice, no exclamation points. - If a fact seems ambiguous or is missing (square footage, year built, school district), insert [VERIFY] rather than guessing. Return the headline, the description with its character count, and the teaser, then a one-line list of any [VERIFY] items.
Fill in your details and the prompt updates live — then copy.
Morning light pours through the wall of south-facing windows in this 2018-built craftsman's open main level. The kitchen anchors the space with quartz counters, a 36-inch gas range, and a walk-in pantry deep enough for a second fridge. Three bedrooms up, including a primary suite with a tiled walk-in shower. Outside: a fenced quarter-acre lot, raised garden beds, and a wired workshop off the two-car garage. New roof (2024), tankless water heater, and two blocks to the Greenway trail entrance. [VERIFY]: workshop square footage; school district assignment.
The full workflow
- Pull facts from the tax record and seller intake sheet into a bullet list.
- Run the prompt and generate two versions to pick from.
- Verify every fact against records and resolve each [VERIFY] flag.
- Reread once with the "property, not people" Fair Housing test.
- Trim to your MLS character limit and post.
Watch out for
Fair Housing first: strike any language about who should live there — 'perfect for families,' 'safe neighborhood,' 'near churches.' Describe the property, not the people.
AI invents amenities and gets numbers wrong; verify square footage, year built, lot size, and school assignments against tax records before publishing.
Check your MLS remarks rules and character limits — you are responsible for the copy no matter what wrote it.
Where this comes from
Every use case on this site is grounded in real reports from working realtors — not invented by us.