Turning a brief and product facts into a first draft you rewrite
The blank page is the slowest part of most projects, and a first draft is the single most delegated task in copywriting. The trick that separates useful drafts from generic slop is grounding: you feed the AI only the real product facts, the audience, and the voice, so the draft is raw material you sharpen rather than a hallucinated pitch you have to fact-check line by line.
You are a drafting assistant to a copywriter working on {{deliverable}} for {{brand}}. Write a first draft I will edit — not final copy. Brand voice and rules (follow exactly): {{brand_voice}} Product facts — the ONLY claims you may make (do not add features, benefits, or numbers beyond these): {{product_facts}} Audience and what they care about: {{audience}} Draft the {{deliverable}} to this structure and length: {{format}} Rules: - Make no claim that isn't directly supported by the product facts above. Where a stronger claim would help, insert [CLAIM TO VERIFY: describe it] instead of writing it as fact. - Do not invent statistics, testimonials, awards, or "studies show" phrasing. - Lead with the customer's problem in their words, not with the brand. - Write in the specified voice. Avoid cliches like "in today's fast-paced world," "unlock," and "elevate." - After the draft, list every claim a reviewer should substantiate before this runs.
Fill in your details and the prompt updates live — then copy.
Subject: The meeting that could've been an email You started an agency to make things, not to sit in status updates. Yet here you are, three "quick syncs" deep before lunch. Meridian keeps the project status where the work already lives — so your Slack and calendar stay in sync without another standup. It's free for 14 days, and there's no per-seat math to do first. Start your trial → Claims to substantiate before sending: "4,200 agencies" (confirm current figure); that Slack + Calendar sync removes standups (soften to "reduces" unless you have data).
The full workflow
- Paste the real brief and verified product facts — never let the model fill gaps from its own knowledge
- Run the prompt, then rewrite the opening and CTA in your own voice; those lines carry the piece
- Resolve every [CLAIM TO VERIFY] flag against a source you can hand the client
- Read it aloud and cut anything that sounds like a machine wrote it
Watch out for
AI invents benefits, numbers, and 'clinically proven' claims that read as plausible. In advertising the advertiser is liable for every claim under the FTC Act whether a human or a model wrote it, so each factual claim must trace to real substantiation before it runs.
Never paste an unreleased product, launch date, pricing, or a client's confidential brief into a consumer AI tool — free tools may retain and train on it, and most copywriting NDAs would treat that as a breach.
Where this comes from
Every use case on this site is grounded in real reports from working copywriters — not invented by us.