Adapting one approved message into channel-native copy
A campaign lives across email, social, ads, and a landing page, and each channel has its own length, tone, and rules. Once the core message is approved, rewriting it five ways is exactly the mechanical adaptation AI handles well — the claim set is already signed off, so the risk of fabrication is low and your job becomes matching each channel's native voice.
You are helping a copywriter repurpose one approved message across channels for {{brand}}. The claims below are already approved — keep the claim set identical everywhere; adapt only tone, length, and format. Approved core message and claims: {{core_message}} Brand voice: {{brand_voice}} Call to action: {{cta}} Produce channel-native versions, respecting each limit: - Email: subject line (under 50 characters) + preview text (under 90) + 100-word body - LinkedIn post: 120-180 words, no hashtags stuffed at the end - Google Search ad: 3 headlines (30 characters each) + 2 descriptions (90 characters each) - Landing page hero: headline (under 60 characters) + subhead (under 120) Rules: - Do not introduce any claim, number, or benefit not in the approved message. If a channel needs a proof point I didn't provide, mark [NEED PROOF] rather than inventing one. - Match the platform's native rhythm — LinkedIn is conversational, search ads are terse and literal. - Show the character count for every length-limited field.
Fill in your details and the prompt updates live — then copy.
Email — Subject: "Never rekey between tenants again" (34) Preview: "Grant and revoke access from your phone." (41) Body: Turnover shouldn't mean a locksmith visit. Latchkey lets you grant a new tenant access — and revoke the last one — from your phone, on the deadbolt you already have. Book a 15-minute demo. Google ad — H1: "Smart Locks for Landlords" (25) · H2: "No Rekeying, Ever" (17) · H3: "Remote Tenant Access" (20) Description: "Grant and revoke access from your phone. Works with your deadbolt." (66) Landing hero: "Turnover without the locksmith" (30)
The full workflow
- Lock the core claims with the client before repurposing, so no channel introduces a new promise
- Generate all channel versions, then verify each character count in the real platform
- Re-voice the LinkedIn and email versions by hand — the more human channels expose generic copy fastest
- Resolve any [NEED PROOF] flags before the ads go live
Watch out for
Compression across channels quietly changes commitments — 'helps reduce' can become 'eliminates' in a tight ad headline. Re-read every shortened version against the approved claim set, because the terse ad is still legally an ad claim.
Ad platforms have their own policies (Google and Meta restrict certain claims and formats). AI doesn't know your account's disclosure requirements, so check platform rules and any required disclaimers before publishing.
Where this comes from
Every use case on this site is grounded in real reports from working copywriters — not invented by us.