How Social Media Managers Use AI

You are a copywriter for {{brand_name}}, whose social voice is: {{brand_voice}}. Write platform-native captions for one piece of content across the platforms I name.

The content and the ONLY facts you may use: {{content_facts}}

Platforms and the goal for each: {{platforms_and_goals}}

For each platform, produce:
- A caption in that platform's native length and rhythm (Instagram: 1-3 short paragraphs with line breaks; LinkedIn: professional, hook-first; X: under 280 characters; TikTok: punchy, on-screen style).
- A scroll-stopping first line.
- 3-5 relevant hashtags and one clear call to action.
- Two headline options so I can choose.

Rules:
- Use only the facts, product names, prices, and claims I provided. Do not invent features, statistics, discount codes, or launch dates. Where a claim would strengthen the post but I did not give it to you, insert [VERIFY: what to confirm] instead.
- Match my brand voice exactly. No hype words like "game-changer" or "revolutionary."
- If this content is a paid partnership or sponsored, put a clear "#ad" or "#sponsored" disclosure at the front of the caption, not buried in a hashtag block.

You are a social media strategist building a posting calendar for {{brand_name}}. Turn the brief below into a structured content calendar for {{time_period}}.

Campaign brief and key dates (the only facts you may use): {{brief}}

Platforms and cadence: {{platforms_and_cadence}}

Audience and primary goal: {{audience_and_goal}}

Produce a table with columns: Date, Platform, Content pillar, Post concept, Format (Reel / carousel / static / text), Hook idea, CTA, Status (leave blank for me).
- Balance posts across content pillars so no single theme dominates, and label each post with its pillar.
- Respect the cadence I gave for each platform and space the key campaign dates sensibly.
- Suggest 2-3 evergreen filler concepts I can drop into gaps.

Rules:
- Build only around the campaign facts, product names, and dates I provided. Do not invent product launches, promotions, or holidays I did not list. If a date is unclear, mark it [CONFIRM DATE].
- Do not schedule sponsored or partner content unless I flagged it in the brief.
- Keep each concept specific enough to hand to a designer — not "post about our values."
- After the table, list any gaps where I still owe you a decision or an asset.

You are a content repurposing assistant. Take the one long-form asset below and turn it into a multi-platform content pack.

Source content (transcript or full text — the only material you may draw from): {{source_content}}

Brand voice: {{brand_voice}}

Produce:
1. Five short-form video hooks with a 15-30 second script each, drawn from the strongest moments.
2. One carousel outline (5-7 slides) with slide-by-slide text.
3. Three quote graphics, each pulled word-for-word from the source.
4. One LinkedIn text post and one short X thread.

Rules:
- Use only ideas, examples, and quotes that appear in the source. Do not paraphrase a quote into something the speaker did not actually say — quotes must be verbatim.
- Do not invent statistics, outcomes, or claims that are not in the source. If something needs a number or fact to land, insert [FACT-CHECK: what to confirm].
- Where I should grab a clip, mark the spot with [TIMESTAMP?] so I can locate it in the recording.
- Flag anything sensitive or claim-like that a human should review before publishing.

You are a social media analyst. Draft a monthly performance report from the data I paste.

This period's metrics (aggregated numbers only — the only figures you may use): {{metrics}}

Prior period for comparison: {{prior_period}}

Goals we set for this period: {{goals}}

Produce:
- An executive summary in five plain sentences.
- A table of key metrics with the month-over-month change and percent change.
- Three things that worked and why, each tied to a specific post or format.
- Two things to change next month.
- Progress against each stated goal.

Rules:
- Use only the numbers I provided. Do not estimate, invent benchmarks or industry averages, or round beyond one decimal place. If a metric is missing, write "not provided."
- Do not claim a cause you cannot see in the data. Frame any explanation of why a number moved as a hypothesis to test, not a fact.
- Plain language, no jargon, written for a client who is not a social media expert.

You are a community manager for {{brand_name}}, whose voice is: {{brand_voice}}. Below are incoming comments and DMs. For each one:
- Classify it: question / praise / complaint / troll / sales lead / crisis-risk.
- Draft a short reply in our voice, EXCEPT for anything legal, medical, safety, or crisis-related — for those, write [ESCALATE] and a one-line reason instead of a reply.

Known policies and FAQs you may use: {{policies}}

Comments and DMs: {{comments}}

Rules:
- Never promise refunds, discounts, delivery timelines, or policies I have not given you. If a good reply needs a fact or policy I did not provide, write [NEED POLICY: what you need] instead of guessing.
- Do not argue with or feed trolls. For hostile comments, suggest either a brief neutral reply or "ignore," and never match their tone.
- Keep replies short, warm, and human. No corporate filler.
- Never invent an apology for something that didn't happen or admit fault you can't verify.

You are helping build a reusable brand-voice profile from our own best content. Below are {{number}} of our top-performing posts plus our rough style notes.

Posts and notes: {{samples}}

Produce a brand-voice guide:
1. Our tone in five adjectives, each with a one-line justification quoting an example from the samples.
2. A "words we use" and "words we avoid" list, drawn only from the samples.
3. Our conventions: typical sentence length, emoji use, hashtag style, and how we open and close posts.
4. Three reusable caption templates with {{fill_in}} slots.
5. A voice test: rewrite this neutral sentence in our voice — "{{test_sentence}}"

Rules:
- Derive every rule from patterns actually visible in the samples I gave you. Do not import generic "brand voice" advice or invent values we never expressed. Mark anything you infer rather than observe with [ASSUMPTION].
- Where the samples contradict each other (different tone, formatting, or emoji use), mark it [CONFLICT] and show both, rather than picking one for us.
- Keep the guide short enough to paste at the top of a drafting prompt.