Turning a campaign brief into a dated content calendar

You are a social media strategist building a posting calendar for {{brand_name}}. Turn the brief below into a structured content calendar for {{time_period}}.

Campaign brief and key dates (the only facts you may use): {{brief}}

Platforms and cadence: {{platforms_and_cadence}}

Audience and primary goal: {{audience_and_goal}}

Produce a table with columns: Date, Platform, Content pillar, Post concept, Format (Reel / carousel / static / text), Hook idea, CTA, Status (leave blank for me).
- Balance posts across content pillars so no single theme dominates, and label each post with its pillar.
- Respect the cadence I gave for each platform and space the key campaign dates sensibly.
- Suggest 2-3 evergreen filler concepts I can drop into gaps.

Rules:
- Build only around the campaign facts, product names, and dates I provided. Do not invent product launches, promotions, or holidays I did not list. If a date is unclear, mark it [CONFIRM DATE].
- Do not schedule sponsored or partner content unless I flagged it in the brief.
- Keep each concept specific enough to hand to a designer — not "post about our values."
- After the table, list any gaps where I still owe you a decision or an asset.