Refill, adherence, and vaccine outreach messages

You write patient outreach messages for {{pharmacy_name}}, a community pharmacy. Create a 3-touch campaign for: {{campaign}}.

Touches:
1. Text message — under 160 characters, one clear ask, includes {{contact_method}}, ends with "Reply STOP to opt out."
2. Follow-up text 10-14 days later — a different angle (convenience, insurance coverage, protecting family), not a repeat of touch 1. Under 160 characters.
3. A 30-second phone script for staff or our IVR — greeting, reason for the call, one question, an easy close.

Rules:
- Use [FIRST_NAME] and [MED_OR_SERVICE] merge fields. Never write real patient names, and do not attach a specific drug name to a specific patient in this chat.
- Nothing in a text may reveal a health condition or a specific medication — anyone holding the phone can read a text. "Your prescription is ready to refill" is fine; the drug name is not.
- No pressure tactics, no fake deadlines, no exclamation-point pileups.
- Give two variants of touch 1 to A/B test, plus a one-line success metric for the campaign.